Have you considered any of these?
With digital marketing services being a vital component of your marketing strategy, it seems only fitting that you have a sound understanding of the different types of digital marketing services out there. Thanks to digital marketing services becoming more attractive to businesses over traditional advertising, there’s now plenty to choose from.
While this can seem overwhelming, there are four main digital marketing services to consider when starting out. Once you’ve got the hang of them, be sure to explore other types of digital marketing for your marketing strategy.
So, let’s get right to it!
Type 1. Social Media Marketing
Most of us use our personal social media for pleasure and leisure, but many agencies offer social media management as part of their digital marketing services too.
Social media platforms like LinkedIn, Facebook, Twitter, and Instagram etc, offer businesses new leads and direct contact with customers. Businesses can utilise these platforms to grow their following and reach more potential customers.
So, how does it work? In a nutshell, businesses use targeted ads to grow their following to reach new audiences.
Type 2. Content Marketing
Content marketing uses creative messaging and information sharing to increase brand awareness and build relationships with customers when done well in conjunction with other types of digital marketing like social media.
By creating engaging and valuable content you can enhance the customer’s experience, which ultimately increases the likelihood that they will take action – which should be your main goal!
So, what exactly is “content”? Well, it’s material that your audience can read, view, watch or listen to like blog posts, podcasts, videos, GIFS, white papers, and e-books and so on.
You don’t want to just sell, sell, sell to your audience, that’s a bad digital marketing strategy and will alienate your customers. Instead, you should provide them with valuable content such as useful tips, facts or important information and updates.
And if your content is worth sharing, it will drive more traffic – it’s a win, win!
Type 3. Email Marketing
Don’t underestimate email marketing when it comes to your digital marketing strategy. It can help build and sustain relationships with your consumers and over time, convert an audience into customers.
Not only can you reach mass contacts with email marketing software, but you’re able to measure a mailouts performance through their analytics such as:
- the opening rate of a mailout
- its click-through rate
- see the percentage of recipients who opened the email and who didn’t
- see who clicked on what link in the email message
You can also understand your audience better by monitoring your growth, engagement, and revenue reports to learn more about the behaviour of your audience.
And customers can opt-in/out of specific mail lists to ensure you don’t overwhelm them with information.
Type 4. Search Engine Optimisation (SEO)
SEO refers to the process of pushing a business’ website up to rank higher in search engine results like Google or Yahoo so that they can increase traffic to their website.
Agencies offer customers SEO services by researching keywords and phrases that consumers type into search engines to find out information. They then optimise your website and the content on it for search engines. Although it’s an effective service, it does take time, but the effort is worth it when you see your website ranking at the top! And there you have it, our top 4 picks of different types of digital marketing services. Feel free to reach out to our team. We’re always here to help with your digital marketing strategy.
Check out some of our digital marketing examples in the ‘Services’ tab.