Digital Marketing Campaigns Explained

You’ve seen digital marketing campaigns on your Facebook and Twitter feeds, but what exactly are they and how do they work?

A digital marketing campaign is a series of online actions put together in a marketing strategy to meet a common goal.  For example, driving engagement, conversions, traffic, revenue or raising awareness about a product or brand.

So, here’s how it works…

First of all, the planning and development stages are crucial to the success of a campaign marketing strategy. Make sure your objectives are clear from the start – including knowing your intended audience.

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Tip: Make sure you identify your target audience, getting this wrong could result in an unsuccessful campaign!

Secondly, digital marketing campaigns require resources like content (blogs, visuals, videos etc), landing pages and links to websites. Digital marketing tools such as MailChimp which is an email marketing tool. Email marketing tools are used to disseminate the campaign. You can also use webforms where you can acquire information from your audience for further communication later down the line.

Tip: A CTA (call to action) is an instruction to your audience with the intention to provoke an immediate response like, “click here,” “buy now,” “watch this video,” – you get the point. 

Thirdly, you need to make your campaign visible to audiences and generate traffic using various digital marketing tools. The more traffic that you can produce, the more potential customers you will have.

Think of it like this, the greater number of visitors to your landing page, the increase in opportunities for your business. This may be to generate leads, promote your brand to new customers, or build relationships.

And finally, you’ll need to track and measure the performance of every campaign so that you can determine how it’s performing – digital marketing tools are great for this.

Tip: Campaigns can last anything from a day, month, or all year round. The key is to select a duration most fitting to your objectives.

The benefit of using digital marketing tools for campaigns is you can optimize them at any time to achieve the best results for your business goals. And there you have it, digital marketing campaigns explained. Contact us to discuss your objectives for your marketing strategy.

Musu Kargbo-Reffell

Musu Kargbo-Reffell

Talks about Africa, travel, business, and lifestyle and lives in the Brussels Region of Belgium.

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